No explanation needed really. Close is added for rythm and repeating "s" sound.
The explanation can't be blank.
Buy smART! Get art!
Explains your gallery's intentions in one succinct word.
"Pay attention" and "Get it sharp"
Since silver is used in the emulsion process, it not only makes sense but is catchy as well.
Chiaroscuro (Italian for light-dark) is a term in art for a contrast between light and dark. The term is usually applied to bold contrasts affecting a whole composition, but is also more technically used by artists and art historians for the use of effects representing contrasts of light, not necessarily strong, to achieve a sense of volume in modeling three-dimensional objects such as the human body.
A gallery name that's a bit pretentious, but communicates the essence of what B/W photography is - shadows.
Black and White in French.
this is what black and white creates
A concept in photography for tightening up the depth of field on an image. Seems to indicate we are focusing on a very tight range of photographers (local and B&W)
A gallery that specializes in the personal touch that photography can offer.
Chiaroscuro (Italian for light-dark) is a term in art for a contrast between light and dark according to Wikipedia.
local artists are "underexposed" and the gallery is helping them come into the light and share their work.
Blanc means white in French, Italian and probably several other languages and Noir means black.
Combining Inspire (what art does) and photography
Play on words. Chiaroscuro and obscure, since the local photographers are likely unknown.
Pictures from a local point of view.
Point from "point and shoot", "focal point", "Hey, look at that". Local (self explanatory) showcases local artists.
combining black and ART
Black snd white is where it all began for photography. Why not go with Adam or Eve?
Legacy suggests long-lived and valuable. Of enough value to pass on to the next generation. Lens just positions the business in it's niche.
you are exposing the art to the community....photography goes thru an exposure process....and the big one is that if you choose to carry color photography later on, you don't have to change the name
Can represents the beginning and the end, the white and the black, the two opposites, as in the B/W photography.